• The Happiness Purpose

    The Happiness Purpose

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    First published in 1977, this extraordinarily prescient book sets out de Bono's method for achieving the ultimate 21st century goal: work-life balance. Defined in terms of life-space and self-space, de Bono invites the reader to…

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  • The Mechanism of Mind

    The Mechanism of Mind

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    A classic besteller that presents de Bono's model of the mind, which remains as insightful as it was when first published in 1969 The Mechanism of Mind presents Edward de Bono's original theories…

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  • The Six Value Medals

    The Six Value Medals

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    Traditional thinking habits of businesses need to be greatly improved. Analysis and judgement are no longer enough to make important corporate decisions; you can analyse the past but you have to design…

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  • Think! Before It's Too Late

    Think! Before It’s Too Late

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    One of the most perfect examples of lateral thinking, a phrase Edward de Bono first introduced to the world way back in 1967, is the common or garden variety joke: a stated…

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  • Thinking to create value

    Thinking to create value

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    "Value is of benefit for everyone, for a group or for someone." The name of Edward de Bono is synonymous with creative thinking. Through his many publications, de Bono has introduced the…

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